Despite the availability of documented and successful coaching processes, some written by leading authorities in the field, only three in ten executive coaches say they follow a published process.
The largest number of coaches, around 40% of the field, say, they “develop a unique approach from client to client.” In equal numbers, other coaches have “developed my own process for coaching” (30%) or “follow a published process” (30%).
There is apparent movement towards published processes, with responses up from 28% last year and 21% the year before. We don’t know if that constitutes a trend.
We will have to identify new trends in this data, with our 2012 report as a baseline. If, in years past, business coaches classified themselves as executive coaches, separating them out this year would tip the scales in favor of the ‘published process’ answer. (30% of executive coaches follow a process, only 20% of business coaches do). We believe that most business coaches previously identified themselves as ‘other professionals.’ In that case, they would not have seen the question about published processes in prior years’ studies.
So, which coaches follow a published process?
So, we asked executive coaches what process they followed. Among specific processes coaching mentioned by our respondents, just two have meaningful market share. For the third year, the Coactive process and the Sherpa process each earned slightly over 20% of all the process mentions.
Do you base your coaching on a published process? (Executive coaches)
There is gravity at the high end of the spectrum for published processes. Larger firms create their own teams of coaches, who are trained and certified together, and expected to create a common language and culture. Rather than allowing each coach to develop their own, they rely on published processes to deliver predictable results.
Their approach, we are told, is based on a simple fact: larger corporations and agencies are not in the business of writing a coaching process or curriculum. Coaching may support their mission, but coaching is not their mission.
Sidebar or graph:
70% of coaches from firms with 1000+ employees are internal coaches.
The numbers bear that out. Coaches in larger firms follow a published process more often.
Which executive coaches follow a published process?
11% of coaches who claim ‘personal experience’ as their background for coaching.
By about an eight percent margin, more women follow a published process than men.
In our top 20 metro markets in the USA, coaches who follow a specific published process represented the majority in just two cities in the Midwest: Indianapolis and Cincinnati.
The current trend toward use of published processes will probably continue. Coaches achieving lasting success in the business use a published process far more often than those getting started. As this trend continues, they will fill out the ranks of veteran coaches, even as veterans change with the times.
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This information comes from the seventh annual Sherpa Executive Coaching Survey.
Media contact: For exclusive material and interviews: Karl Corbett, Managing Partner, Sherpa Coaching LLC, (513) 232-0002 USA, firstname.lastname@example.org
For a library of 60-second videos about executive coaching, visit http://www.youtube.com/user/sherpacoaching .